With low turn-out rates at home opens, it is time that we changed the psychology around them. We need to be more creative with our home opens. Instead of opening every property at every available chance, what would happen if we were to change the marketing method from open homes to ‘By Invitation Only’?
So how does ‘By Invitation Only’ work?
Some of you out there might be saying that ‘By Invitation Only’ is the same as ‘By Appointment Only’. While they are both very similar, there is one major difference, ‘By Invitation Only’ means that the only people that you’re going to show through the property are those who have been personally invited by you.