Yes, this is a real saying. I always thought it was “bunker down”, which would make more sense due to the various wars when there were air raids and civilians had to get down in the bunkers. Anyway, “hunker” has a few meanings. One is to crouch down on your haunches and comes from the late 1800’s. It also means to settle in and make yourself comfortable, usually for the long haul, while another common, modern interpretation is to “buckle down” – get stuck in without disruption or to be focused on a particular task, activity or project.
Now I’m not about to suggest that if you want to improve your business you need to do the occasional squat, but you do need to get settled and get stuck in without interruption. We tell salespeople they need to block out time to focus on aspects of their business and so should you.
Start from the beginning and get rid of all distractions.
I know you’re rolling your eyes, thinking “get rid of all distractions, good luck with that, I am a business owner, and everyone wants a piece of me”. I don’t mean you need to do this all the time but block out certain parts of every day or even three days a week to hunker down and get stuck into reviewing every system, strategy and procedure that the business has.
Use this time to look at what you have, what you need and what you want, and slowly your business will start to grow and take shape.
Start building the systems you need to achieve your goals and as you are doing this, get your team involved, get their feedback and adjust accordingly. Also make sure that as you are creating or revising your systems you are training your team so that they can follow the systems.
Once you have the systems up and running it is imperative to test and measure and have ways of reporting back to you to make sure the systems are being followed and stuck to. A system that is created but not followed is like a Lamborghini parked in the garage and not being driven.
Here are some of the systems your office should have in place to ensure it runs smoothly and successfully:
- Organisation Chart
- Job Descriptions
- Ideal Working Weeks
- Lead Generation Tracking Systems
- Appraisals Follow-Up System
- Scripts for all staff who communicate with the clients
- Check Lists & Questionnaires
- Meeting Agendas
- Minutes System
- Social Event System
- Training System
- Recruitment System
Just to name a few.
Systems take time to create and there can be a lot of trial and error involved, but there is a better way. You could follow someone else’s proven systems and customise them to your office, goals and experience. When you are looking for systems to implement, remember there is never a one-size-fits-all, don’t let anyone tell you there is. I have been studying and creating systems, structures and procedures for over 20 years and I am still doing it to this day. I have developed a love for hunkering down and creating systems because it gives me pride and satisfaction that I have created something that not only works but improves mine and other businesses just like yours.
Why not block out some time, hunker down and register for my FREE half-day Real Estate Brilliance webinar and see how systems can change your business.