How to Get More Listings Quickly

Keeping up with the Joneses Theory

There’s a phenomenon in real estate which can only be explained as ‘Keeping up with the Joneses’. Keeping up with the Joneses can be defined as comparing oneself to their neighbours.

In real estate the phenomenon comes in to play when a listing comes up in an area and over the next three to six months there seems to be a wave of people putting their properties on the market; either next door, down the road, across the street, or around the corner, the suburb turns into a mini-hotspot.

When one seller decides to list their property, it’s usually because they’ve been in the area for quite some time and are looking for a change. These are the type of people who are well known within the suburb and area, and the people who have got to know them, of course, find out they’ve upgraded and gone to a bigger home, better suburb, or better schools. The neighbours start to ask the question about whether or not the ‘Joneses’ know something that they don’t and believe that if it is good enough for the ‘Joneses’, then surely it is good enough for us. This sparks a chain reaction of other homeowners getting appraisals and putting their properties on the market.

It’s important not to dismiss this phenomenon as it can be a fantastic opportunity for real estate agents to know and take advantage of. When a property comes up for sale in an area, especially in areas where not a great deal comes up on the market, that is the time to absolutely saturate around that home by door knocking, invitations to launch parties, direct mail, etc.

If you’re looking for a quick market share, concentrate your efforts around areas where sales have recently taken place, download my full system on how to take advantage of the Keeping up with the Joneses phenomenon at the link below for FREE.

For more information, or to find out how Real Estate Brilliance can help you implement systems and strategies to take your business to the next level, click the button below to discover information on our upcoming webinar.

Previous Post
Agent v Valuer
Next Post
How to Overcome Objections

Related Posts

Don’t Leave them Waiting
Multi-Layered Prospecting SystemVendor Management
Fine Tuning Your Post-Appraisal Follow Up Strategy Grab Their Attention: Don’t Let Missed Opportunities Become Lost Sales Imagine this: You’ve invested time and effort into providing a seller with a…
Learn More
March 2024 Real Estate Market Update
EducatingMarketingNewsReal Estate
As April unfolds, we’re reminded of the fleeting time as the financial year draws to a close. Amidst life’s busyness, it’s vital to reflect on our achievements and set clear…
Learn More

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.