Fine Tuning Your Post-Appraisal Follow Up Strategy
Grab Their Attention: Don’t Let Missed Opportunities Become Lost Sales
Imagine this: You’ve invested time and effort into providing a seller with a comprehensive appraisal. You’ve outlined a winning sales strategy and are confident you can secure the listing. But then, radio silence. The seller goes cold, leaving you wondering what went wrong.
This scenario, unfortunately, is all too common in the fast-paced world of real estate. The good news? It doesn’t have to be this way. By implementing a strategic past appraisal follow-up plan, you can transform missed opportunities into thriving client relationships and ultimately, more listings.
Spark Curiosity: Why Past Appraisal Follow-Up is Crucial for Success
There are several reasons why a seller might hesitate to move forward after an initial appraisal. Here are a few common scenarios:
- Unrealistic Expectations: Sometimes, sellers may have inflated expectations of their property’s value. They might need time to adjust to the market realities you’ve presented.
- Decision Paralysis: The decision to sell a home is a significant life event. Home sellers might feel overwhelmed and require additional time to process the information and make a well-informed decision.
- Hidden Concerns: Sellers might be hesitant to disclose their true motivations for selling, leading to a communication gap.
By staying in touch through past appraisal follow-up, you demonstrate your commitment, build trust, and ensure you’re top-of-mind when they’re ready to move forward.
Make Them Want It: Powerful Strategies to Rekindle Seller Interest
Here are effective past appraisal follow-up strategies to reignite seller interest and secure more listings:
- Personalised Communication: Avoid generic follow-ups. Ask the seller their preferred contact method (phone call, email, text) and frequency (weekly, monthly, quarterly) based on their selling timeline.
- Multi-Layered Marketing Approach: Incorporate past appraisal leads into your existing marketing efforts. Send them regular newsletters, event invites, property listings (including successful sold properties), market updates, and relevant local area sales reports.
- Showcase Your Expertise: Invite them to auctions, launch parties, or open houses. Seeing how you manage other listings helps demonstrate your expertise, builds trust, and showcases the value you can deliver.
- Become a Local Area Expert: Go the extra mile! If they mention interest in a specific location, research properties within their budget that might be a good fit. This proactive approach demonstrates your attentiveness and sets you apart from the competition.
- Patience is Key: Building trust and rapport takes time. Don’t get discouraged by initial hesitation. Consistent, personalised follow-up shows your commitment and increases your chances of securing the listing when they’re ready.
Real-Life Example: Think back to a time you were interested in a significant purchase but never received a follow-up call. A missed opportunity for the salesperson, right? By implementing these past appraisal follow-up strategies, you can ensure you never lose a potential client again.
Summarise and Entice Action: Secure More Listings and Boost Your Bottom Line
Remember, past appraisal follow-up isn’t just about persistence; it’s about building trust, providing value, and demonstrating your commitment to exceeding client expectations. By implementing these proven strategies, you can transform missed opportunities into thriving client relationships and ultimately, secure more listings and boost your bottom line.
Ready to take your past appraisal follow-up to the next level? Contact Real Estate Brilliance today to learn more about our proven coaching programs designed to help you win more listings and maximise your success in the competitive world of real estate.
