Marketing, Author at Real Estate Brilliance

57 posts, 0

Presenting to clients

June 2, 2020

Appraisals, COVID-19, Listing, Presenting

With the market having slowed down significantly since the range of coronavirus restrictions were imposed, agents are desperately competing for the few listings that become available. You want to be the agent that wins listings now and when the market…

Five activities – Marketing

June 2, 2020

COVID-19, Database, Digital Marketing, Social Media

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There is no denying sales and inquiry have slowed as a result of the coronavirus and the following restrictions. As agents you have two choices: You can hibernate, take the time off, watch your business shrink further and dwell on…

Keep your past clients

May 28, 2020

COVID-19, Database, Systems

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Depending on who you speak to, the cost of acquiring new clients is 25 times more than being able to do business with an existing client. Which is absolutely staggering if you do the maths! Even if it’s not that…

Purify your Database

April 30, 2020

COVID-19, Database

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The previous blog in my COVID Recovery Series: Five Activities to Focus On looked at building a database using your sphere of influence. If you already have a database, while the market is going through this slow period caused by…

Review your Social Media

April 30, 2020

COVID-19, Facebook, Instagram, LinkedIn, Social Media

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Social media is a great way to keep in contact with your community, but you need to make sure that your Facebook, Instagram and LinkedIn accounts are representing you in the best possible light, that they are current and you…

Building a Database

April 29, 2020

COVID-19, Database, Sphere of Influence

The coronavirus pandemic has certainly put a dampener on the real estate market, but while things may have slowed down that doesn’t mean you should. This is a prime opportunity to tackle a range of tasks that you may have…

A Box of Chocolates

April 23, 2020

Principals, property selling, Real Estate, vendor management

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“My mother always said life was like a box of chocolates…. you never know what you’re gonna get”. That classic quote from Forrest Gump can be applied to real estate: once you get a listing you can never guarantee what…

You Only Get ONE Shot

April 23, 2020

Appraisals, Pre-Listing, Principals, Systems, Training

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I’ve spoken previously about the importance of capturing the calls that come into the office and how that can boost your business. But it is only part of the process, you need to convert those leads to listings and there…

The buck stops where?

April 23, 2020

Admin, Build Rapport, Lead Generation, Phone Calls

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It’s my belief that 50 per cent of our business gets lost at the first call, whether it’s the receptionist or the agent picking up the phone. That’s right, half of the people contacting us, looking to engage us to…

Call me, call me any time

April 22, 2020

Lead Generation, Mulit-Layered Prospecting, Principals, Systems

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Have you ever stopped to look at how your agency gets business? Do you get regular calls or are they occasional? Do you know where the calls come from, for example do, people look you up online or are they…

Posts by Marketing

Presenting to clients

Keep your past clients

Purify your Database

Building a Database

A Box of Chocolates

You Only Get ONE Shot

The buck stops where?

Call me, call me any time

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