I have been chasing some principals over the last few years trying to get them to recognize that they need help with systems, structure, and processes for their business to be PROACTIVE as opposed to REACTIVE. I’ve had many conversations and because the market was slow, they were reluctant to invest in the help as sales were not that crash hot and money was tight.
However, now that the market has picked up, I have contacted them all again and had a chat about how their sales are up and now is a good time to invest in the business and get things structured. The funny thing is, now they are completely flat out with sales, processing, and doing deals. They are short on staff and barely have time to talk to me because they are running around like headless chooks. The new excuse is that they are too busy but, when I ask if they are making money and growing the business, the answer is always a resounding NO. In fact, I’ve had multiple principals tell me that if they can’t get all the work done, they will be shrinking.
When is a good time to make changes in your business?
The reality is, there is never a good time to make changes in your business to assist you to grow, streamline, or exit. However, you have to take responsibility and recognize that, what got you to where you are, will not get you to where you want to go. If you are struggling now with either being too slow or too busy, there is a fundamental dysfunction in your business. The top businesses in any industry are the businesses that can control the flow of business and can increase or decrease the amount of business they want and need, simply by controlling their marketing and processes based on the resources that they have. If they want to grow, it’s a simple process of upping the marketing and getting more support by hiring more staff. Due to the systems and procedures that they’ve already introduced into their businesses, onboarding new staff is not an issue. It doesn’t distract their core staff away from their important roles like generating income and managing workflow and the business.
We have all heard the saying “the height of insanity is to continue doing the same thing while expecting a different result”. The funny thing is, most operators let the market dictate and control how well they do rather than getting in full control of their businesses and controlling not only how well they do but how busy they get too.
Introducing changes, systems, and procedures into your business is now easier than ever. Just by attending to my upcoming FREE half-day Real Estate Brilliance webinar, you will leave with several simple systems you can instantly implement to great effect.