Catch it Before it Falls
One of the best prospecting activities that appears to have fallen by the wayside, is sending out a prospecting letter before you begin your door knocking strategy.
I used the ‘Net Worth Letter’ in my time. This letter offered free appraisals, allowing the homeowners the chance to learn their true net worth along with the value of similar properties within their area.
However, in various markets where you’ve either got property prices going up or down, you can tailor the letter to suit the exact climate in that area.
In areas where the market seems to be heading in a southerly direction, I recommend using the ‘Catch it Before it Falls’ letter. This letter can be dropped in a street of twenty to thirty homes the day before you plan to go door knocking. By letting the homeowners know that you will be passing through their area at a certain time, you should get at least a dozen appraisals.
This is a great chance to get your name and brand out there while also collecting more people for your database.
For an example of a ‘Catch it BEFORE it Falls’ letter, click the button below.
If you want to know more about prospecting activities, come along to my upcoming FREE half-day Real Estate Brilliance webinar and I will be glad to share you these lists.