Everything’s gone “Pete Tong”
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OK, the title of this one might be a bit obscure for some, but basically it means things have gone a bit wrong. But how could things go wrong at the moment you ask? The market is doing well, the…
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Brace for Impact
A few years back I was traveling overseas and caught a connecting flight with a Middle Eastern airline where English obviously was not the first language. So, while the air hostess was talking away, we were oblivious to what was…
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The Grass is Always Greener
As someone who’s worked in the real estate industry, I’m sure you’ve heard many members of the public comment that it’s “easy money”, “how hard can it be to sell real estate”, “it practically sells itself”. If you’ve worked in…
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The hard truth about real estate
So many people are lured into the world of real estate by the promise of easy money. We’ve all seen the stories in the media about houses literally selling themselves – particularly when markets like Sydney and Melbourne were running…
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Spot the Difference
It might seem like an unusual analogy, but the world of real estate is a little bit like shopping. Let’s say you’re looking for a leather jacket. You find two that seem identical, but one is $100 cheaper. Your first…
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You Only Get ONE Shot
I’ve spoken previously about the importance of capturing the calls that come into the office and how that can boost your business. But it is only part of the process, you need to convert those leads to listings and there…
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