Principals Archives | Real Estate Brilliance

Boom time can be tough

April 21, 2021

Management, Multi-Layered Prospecting System, Systems

Boom times can be tough. But with the media full of stories about prices reaching record highs, homes selling sight unseen, queues at home opens, and homes selling in days, you’d think real estate agents would be ecstatic. After all,…

Everyone loves having FUN

April 19, 2021

Management, running a business, Social Events

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One of the rituals I am most proud that I introduced into my business back when I owned a real estate business, was the quarterly SOCIAL EVENTS. Real estate is hectic and running a real estate business is even tougher. There…

ARE YOU BUSY BEING BUSY

April 12, 2021

Management, Organisation, Systems, Training

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I have been chasing some principals over the last few years trying to get them to recognise that they need help with systems, structure, and processes for their business to be PROACTIVE as opposed to REACTIVE. I’ve had many conversations and because the…

Don’t be a Sitting Duck

January 19, 2021

Landlords, Rent Roll

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The market is doing well, properties are selling quickly, and stock is running low. Now in this situation you can guarantee agents are going to start getting desperate for more listings. Where are they going to get them? Wherever they…

Everything’s gone “Pete Tong”

January 11, 2021

Principals, Staffing, Training

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OK, the title of this one might be a bit obscure for some, but basically it means things have gone a bit wrong. But how could things go wrong at the moment you ask? The market is doing well, the…

The Grass is Always Greener

September 24, 2020

Management, running a business, Systems, Training

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As someone who’s worked in the real estate industry, I’m sure you’ve heard many members of the public comment that it’s “easy money”, “how hard can it be to sell real estate”, “it practically sells itself”. If you’ve worked in…

At some point you need to let go

September 23, 2020

Principals, Retirement, Selling a business, Succession Planning

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One of the best books I have ever read about business is called the E-Myth by Michael E. Gerber. He talks about building your business from day one with the intention of selling it. Now most business owners do not…

Building a Strong Team

September 16, 2020

Culture, Management, Team Building

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My parents were both born and bred in Belfast, Northern Ireland; they moved in the 60’s to avoid the “troubles”. I have been back many times as I still have a lot of family there. I happened to be back…

There’s an App for That!

September 11, 2020

CRM, Lead Generation, Principals, Technology

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Technology has revolutionised our world, especially in the last 20 years, and even more so the last five. The reality is TECH is here to stay and if you do not embrace it completely you will be well and truly…

It’s NOT Just Numbers

September 11, 2020

Lead Generation, Lead Retention, Multi-Layered Prospecting System, Principals

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We have heard it over and over again – “it’s numbers” – do the activities and the rest will take care of itself. Sure, numbers are important, it’s a simple fact that if you have lots of leads coming in…

Principals

Boom time can be tough

ARE YOU BUSY BEING BUSY

Don’t be a Sitting Duck

Everything’s gone “Pete Tong”

The Grass is Always Greener

At some point you need to let go

Building a Strong Team

There’s an App for That!

It’s NOT Just Numbers

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