Principals Archives | Real Estate Brilliance

Don’t be a Sitting Duck

January 19, 2021

The market is doing well, properties are selling quickly, and stock is running low. Now in this situation you can guarantee agents are going to start getting desperate for more listings. Where are they going to get them? Wherever they…

Everything’s gone “Pete Tong”

January 11, 2021

Principals, Staffing, Training

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OK, the title of this one might be a bit obscure for some, but basically it means things have gone a bit wrong. But how could things go wrong at the moment you ask? The market is doing well, the…

The Grass is Always Greener

September 24, 2020

Management, running a business, Systems, Training

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As someone who’s worked in the real estate industry, I’m sure you’ve heard many members of the public comment that it’s “easy money”, “how hard can it be to sell real estate”, “it practically sells itself”. If you’ve worked in…

At some point you need to let go

September 23, 2020

Principals, Retirement, Selling a business, Succession Planning

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One of the best books I have ever read about business is called the E-Myth by Michael E. Gerber. He talks about building your business from day one with the intention of selling it. Now most business owners do not…

Building a Strong Team

September 16, 2020

Culture, Management, Team Building

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My parents were both born and bred in Belfast, Northern Ireland; they moved in the 60’s to avoid the “troubles”. I have been back many times as I still have a lot of family there. I happened to be back…

There’s an App for That!

September 11, 2020

CRM, Lead Generation, Principals, Technology

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Technology has revolutionised our world, especially in the last 20 years, and even more so the last five. The reality is TECH is here to stay and if you do not embrace it completely you will be well and truly…

It’s NOT Just Numbers

September 11, 2020

Lead Generation, Lead Retention, Multi-Layered Prospecting System, Principals

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We have heard it over and over again – “it’s numbers” – do the activities and the rest will take care of itself. Sure, numbers are important, it’s a simple fact that if you have lots of leads coming in…

It’s time to hunker down

September 11, 2020

Principals, Strategies, Systems, Time Management

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Yes, this is a real saying. I always thought it was “bunker down”, which would make more sense due to the various wars when there were air raids and civilians had to get down in the bunkers. Anyway, “hunker” has…

Can you have your cake and eat it too?

September 9, 2020

Management, Principals, Systems

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When I became the owner of a real estate office, I achieved a huge goal. Part of me felt like I had succeeded and thought it would be plain sailing from there. What I didn’t realise was that rather than…

Avoid that Sinking Feeling

July 22, 2020

Management, Principals, Workload

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As a principal, one of the things that drove me around the bend was coming into the office every morning only to find out a staff member was sick, or they had a sick child they needed to care for,…

Principals

Don’t be a Sitting Duck

Everything’s gone “Pete Tong”

The Grass is Always Greener

At some point you need to let go

Building a Strong Team

There’s an App for That!

It’s NOT Just Numbers

It’s time to hunker down

Can you have your cake and eat it too?

Avoid that Sinking Feeling

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