Why is it as agents we can sometimes spend months trying to sell a property? We hold home open after home open, the 90-day contract comes and goes and we persuade the seller to stick with us and try for another three months. It’s time consuming, stressful and sometimes unsuccessful. Is it pride – a feeling of dammit I listed it I’ll get the thing sold? A need for income – any sale to put dollars in the bank?
Whatever the reason, the truth is we need to stop wasting time on time wasters and focus on those listings that will sell and put money in the bank more quickly. To do that you need to know how to grade your stock.
What is Stock Grading?
Stock grading is the simple process of taking all of your stock and grading them into either A, B, C, or D categories. This one strategy will help you, no matter what market you are in, to manage your time better and sell more houses.
To get a clear understanding of which listings fit into which category, make sure you download the Stock Grading infographic.
If you feel as though you have done all you can with a listing, and the owner is still refusing to work with you on meeting the market, this is when you give them the Last Resort Offer.
Stock grading is a very powerful tool that I found to be extremely useful in my time as a top selling agent. I have created scripts to handle each situation you may come across when grading listings, especially the C and D listings.
To receive these scripts and many other systems, scripts, and strategies, simply register for my upcoming FREE half-day Real Estate Brilliance webinar.